Association

I am on a trip and on the train we passed an apartment building called Locust Point.  Well I am not a marketer but aren't locusts some kind of insect pest?  I am just wondering and maybe that helps people sign up for apartments there because they think they might be getting a deal.  Or maybe it is from a property company that has two buildings and they named one Locust Point and then charge everyone a million dollars a month at the other one.  It's a clever little scheme, really, and it kind of reminds me of a lot of rent and property schemes, though in NYC I think just the word Locusts is already a reminder of the real estate business.